Welcome to tech brat

A publication exploring the emerging world of AI, dissecting tech and business news, and sharing critical perspectives and practical frameworks for designers, builders, and leaders shaping AI products.


Hey, I’m Jelena

That’s yeh-leh-nuh, not jay-lee-nuh

I lead AI strategy for Fortune 500 platforms at Fusion92, designing the actual AI systems for healthcare, financial services, and enterprise tools that thousands of people use. Which means I’ve earned the right to both critique this industry and teach you how to build within it responsibly.

What You’ll Get

1. Cultural, business, and news commentary: Hot takes on what’s broken, what’s working, and what shouldn’t exist in AI.

2. A 26-Week AI Curriculum: Every Tuesday expect a syllabus for the week, helping you learn to design AI products (not use AI tools for design).

Phase 1: Foundations (Weeks 1-8)

  • What is AI and why it’s different from traditional software

  • Machine learning types: supervised, unsupervised, reinforcement

  • How models actually learn and why training data matters

  • LLMs, parameters, context windows, tokens

  • When to use AI (and when not to)

Phase 2: Interaction Patterns (Weeks 9-15)

  • Why traditional UI patterns fail for AI

  • Designing for uncertainty and probabilistic systems

  • Conversational interfaces, transparency, error states

  • Building your AI pattern library

Phase 3: Enterprise & Production (Weeks 16-21)

  • Data architecture and RAG systems

  • AI in regulated industries (HIPAA, GDPR, compliance)

  • Human-in-the-loop design

  • Responsible AI frameworks

  • Cost, performance, and scale

Phase 4: Strategy (Weeks 22-26)

  • The AI decision framework

  • Measuring success beyond accuracy

  • Your complete design methodology

Who This Is For

  • Designers who want to lead AI initiatives, not just execute them

  • PMs making strategic AI decisions

  • Engineers who work with designers

  • Multi-hyphenate rebels who refuse to pick a lane

  • Anyone who wants to understand AI deeply enough to shape it responsibly

This is NOT for:

  • People looking for “10 ChatGPT prompts for designers”

  • Anyone who thinks designers should stay in their lane

The Vibe

The best work in AI happens at intersections.

If you’re another dabbling rebel who wants to both question AND build, then this is the place for you.

Let’s build something worth building.

Jelena

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Critical perspectives and practical frameworks for designers, builders, and leaders shaping AI products. For professionals who want to understand AI deeply enough to design and build it responsibly.

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