Welcome to tech brat
Tech Brat is a newsletter for founders, startups, small teams, or any builder building a new generation of tech products. I think of myself as a founder’s Gandalf–Morpheus for UX and product strategy, helping you escape the tech echo chamber.
If you spend any time on Twitter (X) or LinkedIn, then you know it’s currently bombarded with playbooks, recipes, VCs and incubators telling us what we need to do to build a successful product, AI hype, and so many other things we need to do. Sometimes they’re useful, but they’re rarely talking about things that matter - positioning of the problem you’re solving for your users and making sure you’re solving it for them in the best possible way.
With my UX and product strategy background I help founders and builders unlock the solutions to product, marketing, user experience and other strategic business and product problems.
What You’ll Get
UX & Product Strategy
Frameworks and mental models founders can use to design clearer, more effective experiences and products.
Product Criticism
Sharp critiques of tech products, startup trends, and the thinking behind modern software.
Escaping the Tech Echo Chamber
Fresh perspectives on product building beyond the usual startup playbooks.
Who This Is For
Founders building software products
Startups that can’t afford a product designer
Leaders leading digital transformation at their company
Designers who want to think like product strategists
PMs shaping product direction
Builders who want to escape the tech echo chamber
This Is NOT For
“10 growth hacks for startups”
Generic product advice
Tech hype without product thinking
The Vibe
The best products are built when you’re willing to question the system, your thinking, and what you know about your product.
If you’re another rebellious builder who wants to both critique and create, you’re in the right place.
Let’s build something worth building.
— Jelena
